Marketing and Communication | New Jersey Theatre Alliance

Marketing and Communication

Audio Description-Tips

Audio description (AD) provides visual information to people who are blind or have low vision. During the show, trained audio describers supply any pertinent visual content, telling patrons about the costumes, sets, lighting, characters, and movement on stage. In addition to offering information about visual content, audio description offers a measure of independence to people with vision loss. No longer do they have to rely on a companion to tell them what’s happening onstage.

Marketing Tips For Engaging People With Disabilities (PwD’s)

  • Think about people with disabilities as you would any diverse, minority constituency you’re interested in engaging within your marketing strategies.
  • Think of disability and accessibility under marketing, community services, audience engagement - not only legal requirements, laws, compliance, etc..
  • Look to establish relationships and alliances with disability groups.
  • Try to find programming that would be of interest to a specific disability community and target as a way to introduce them to your institution.

Everyone's Welcome: The Americans with Disabilities Act and Museums

This manual was designed to assist museums in becoming accessible to all individuals, including people with disabilities, in compliance with the Americans with Disabilities Act 1990 (ADA). Following an introduction that addresses museum attendance, accessibility, universal design, and different types of disabilities, chapter 1, "ADA Basics for Museums," explains the basics of the law and outlines the legal requirements of museums under the ADA. Chapter 2, "A Strategy for Accessibility," outlines a nine-step strategy of building blocks for achieving ADA compliance. is the federal government website for comprehensive information about disability-related programs, services, policies, laws and regulations. The site links to thousands of resources from many different federal government agencies, as well as state and local governments and nonprofit organizations across the country.

Sample Letter of Agreement and ADA Checklist (Tour Rider)

For touring companies or organizations that use facilities other than those they own, it is stongly recommneded that you provide a letter of agreement, rider and/or ADA checklist to the landlord or manager of the venue in which the programming will take place. If your services are contracted, presented or part of a larger production/festival/exhibit, you are still responsible for advocating and requesting accessibility services for your artists and the patrons who will particpate in you event.

Sample Advance Notification Policy

It is recommended that all cultural organizations have a policy providing the public a timeline if they require an accommodation/service. This policy should appear in all print and online communications.

Sample Advance Notification Policy

If you require an accommodation or service (i.e. ASL, Open Captioning, Audio Description, etc.),please contact "ABC Organization at 973-555-1212" at least two weeks prior to your scheduled visit.


Subscribe to Marketing and Communication