Marketing Insights and Data Analyst - Paper Mill Playhouse
Job posted Monday, June 25, 2018
Paper Mill Playhouse, recipient of the 2016 Regional Theatre Tony Award, is in search of a a full time, Marketing Insights and Data Analyst. The Analyst works closely with the Marketing and Communications department to utilize all available analytics tools and data sources to inform marketing and customer experience strategies, and measure and report on the effectiveness of those strategies. This position offers a competitive benefits package.
Responsibilities include (but are not limited to) the following:
Track, digest and report on effectiveness of Marketing initiatives including advertising, direct mail and social media using all available data and analytic tools.
Provide timely reporting on sales and trends for the Communications and Marketing Department.
Monitor Google Analytics to determine effectiveness of individual campaigns.
Work closely with marketing and development teams to determine and create effective segmentations for email and direct mail and telemarketing campaigns.
Guide the organization’s use of data to develop more sophisticated marketing and communication strategies.
Excellent data analytic skills.
Experience with Tessitura ticketing system a plus.
Excellent working knowledge of Google Analytics.
Experience with MS Word and Outlook with an advance knowledge of Excel.
Works well with others.
Paper Mill is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants with diverse backgrounds, experiences, and ability are encouraged to apply.
How to Apply:
Please email resume and cover letter to: Anne Pollock, Human Resources Manager at firstname.lastname@example.org. No phone calls.