The video above captures the essence of New Jersey Theatre Allliance: a service organization viewed as a vital resource by the state's non-profit professional theatres.
The Alliance staff is available to speak on a number of topics including:
- Trends in the arts
- Arts as an economic engine
- Arts in education
- Access services
- Outreach and inclusion
- And more
We can also facilitate connections between member theatres, their artists and administrators, and the media.
More information on the Alliance and New Jersey professional theatre appears below. Media representatives are invited to contact Laurice Grae-Hauck, Manager of Digital Marketing and Programs, for more information.
One of the ways New Jersey Theatre Alliance helps promote the productions and programs of its member theatres is through strategic partnerships with media outlets. In turn, publishers benefit from new relationships with our member theatres. Some of our partnershps include:
- New Jersey Stage, the digital magazine for the state's performing arts, publishes reviews, interviews, listings, and news about New Jersey Theatre Alliance member theatres. It also covers music, film, dance, art, comedy and other arts and cultural events throughout the state. Studies have shown that theatre-goers do their homework before purchasing tickets. Because of its wide scope, substantial readership, and search- and share-ability, we saw New Jersey Stage as an effective tool for bringing people to New Jersey professional theatres.
The following are links to recent press coverage of New Jersey Theatre Alliance's programs, news, and events:
- TheaterMania November 3, 2015: An Evening of Honors and Improv at New Jersey Theatre Alliance Gala
- Howlround November 17, 2015: New Partnerships Grow in the Garden State: An Experiment in New Play Commissioning - See more at: http://howlround.com/new-partnerships-grow-in-the-garden-state-an-experiment-in-new-play-commissioning#sthash.JQVcI0Fk.dpuf
- Daily Record February 27, 2015: Morris Museum to host free NJ new-play readings
- NJStage February 26, 2015: Jersey City Children’s Theater Joins New Jersey Theatre Alliance
- NJTV, December 12, 2014: Google Virtual Tours Enhance Theater Accessibility
- NJArts.net December 12, 2014: Drumthwacket gets holiday makeover from NJ arts groups
- broadwayworld.com October 23, 2014: Crossroads Theatre Company, George Street Playhouse & Kessler Foundation to be Honored at New Jersey Theatre Alliance's CURTAIN CALL
- ABLE Magazine October 2014: LEADING THE WAY: Robert Carr Gets Kennedy Center Award
For a comprehensive list of our press releases, visit our News Page.
Below is a list of our staff. For full biographies visit our Staff & Leadership Page.
- John McEwen, Executive Director
- Robert Carr, Director of Programs and Services
- Ruth Zamoyta, Development & Communications Director
- Laurice Grae-Hauck, Manager of Digital Communications and Marketing
- LaWanda McCombs, Administrative Assistant/Office Manager
- Deonte Griffin-Quick, Marketing and Communications Intern
Currently, the Alliance has identified the four following needs for NJ Professional Theatre, and is in the process of creating strategic campaigns to address them:
- Technology: We are always seeking ways in which we can help our member theatres secure technology and learn how to use it efficiently. Recently we have secured a server that our member theatres can share, and, through a grant from Kessler Foundation, we have subsidized the filming of Google Places virtual tours for all our Equity Producing Theatres.
- Diversity: Our theatres have expressed interest in finding ways to attract audience members from diverse cultures, backgrounds, demographics, geographies, economic brackets, and lifestyles. We are researching ways to help our member theatres create programming and messaging that responds to the rich variety of people here in the Garden State.
- Market Research: To follow up on TheatreBay Area's groundbreaking study of the intrinsic impact of theare on American theatre-goers, we are planning a study of New Jersey theatre-goers' attitudes and behavior, in order to help our theatres better cater to their preferences, and reach them with the right messages through effective media channels.
- Innovative Promotion: In the shifting media landscape of the 21st century, an organization needs to become its own media company, producing and disseminating content to the general public. We are helping our member theatres connect with resources and professionals who can help them increase their digital reach.
TESTIMONIALS ON OUR PROGRAMS & SERVICES
- "I feel like over our 20 years we've used every service that the Theatre Alliance offers, but the one that I think was the most influential on us was John's training of our board over the years. ...We invited John to come in and train [our board], and we ended up with a slate of officers that went on to become this incredibly strong board. That was the beginning of a real turning point for the company. We are really indebted to the Alliance for all we've been able to do." —Laura Ekstrand, Producing Artistic Director, Dreamcatcher Repertory Theatre
- "Just a quick fan/thank you letter from all of us at The Shakespeare Theatre. We have benefitted a number of times now from the emails you send letting us know about items that people want to donate that might be of use to us. Each and every time we’ve responded, we’ve ended up with things that have really helped us out and in numerous ways!" —Bonnie Monte, Artistic Director, The Shakespeare Theatre of New Jersey
TESTIMONIALS ON THE STAGES FESTIVAL
- "[The Stages Festival] helps us institute the joy of live theater to generations to bilingual audiences throughout the state, ... it has provided opportunities for members to partner and innovate with professional and experiential workshops, and ...it has provided us the opportunity to reach new audiences and gain a new following. " —Ruth Fost, Executive Director and Co-Founder, Pushcart Players
- "Thank you so much for your firm support of Mi Casa Tu Casa and for making it possible for us to develop the show in its new format. We've learned a lot from the four Stages performances in terms of the artistic/technical aspects of the show; but more importantly, we witnessed the impact the material has on communities with a predominantly Latino population. The need for culturally-relevant arts is clear and we now have strong feedback showing Mi Casa serves as one option to fill that gap." —Dania Ramos, Education Associate, Luna Stage Company
- "It was a pleasure to host the Stages Festival at the Manchester Branch of the Ocean County Library. We received positive feedback from community members who attended and were surprised that a magnificent theatrical performance could happen in the library. The actors and actresses delivered a flawless show by engaging the audience and transforming the library into a stage. We are excited to host the Stages Festival in the future and provide our community with a wonderful opportunity to experience theatre locally." —Elaine Menken, Teen Services Librarian, Ocean County Library - Manchester Branch
- "I wanted to give a big thanks to all the folks involved in making The Stages Festival possible. It is such an excellent program for families in the community. As a former researcher on children’s outcomes I am aware that cultural events (such as plays) are associated with higher academic achievement in children. Providing multiple opportunities for all children to enjoy professional theatre is an amazing feat. Thank you." —Tami Videon, Parent
- "All I can say is WOW! The production this evening was wonderful. I heard rave reviews from parents as they left the room and I was so impressed myself. The cast was enthusiastic and top-notch. The set was adorable. Thank-you (and all the sponsors) for giving us the opportunity to provide professional theater for our community. I hope we will be able to have another show in the future." —Kathy Erikson, Youth Services Librarian, Berkeley Branch – Ocean County Library
TESTIMONIALS ON OUR ACCESSIBILITY SERVICES
- "The Alliance's efforts go above and beyond. They're a fantastic support team. They have tremendous resources in connecting art practitioners with access specialists. ...We couldn't do our work without this crucial effort they put forth for us to focus on that audience. I want to thank John and the team for allowing that to happen." —Michael Hurst, Managing Director, Two River Theater