NJ Theatre Alliance Revamps Website and Discount Ticket Portal
New Jersey Theatre Alliance has built a completely new website, providing a vivid, comprehensive, and easy-to-use gateway to the state’s professional theatres. Also revamped is the NJArtsTix website, where performing-arts fans can find discounts of 25% or more on last-minute tickets to plays, concerts, and shows. This new digital presence was made possible by a leading grant from The New Jersey Cultural Trust, and additional support from The Blanche and Irving Laurie Foundation, The E.J. Grassmann Trust, The Hyde and Watson Foundation, and Union Foundation.
Robert Worshinski, Marketing Associate for McCarter Theatre Center, a member theatre of the Alliance, hailed the change: “As an arts administrator in New Jersey who actively used the old website, and who utilizes NJArtsTix to help maximize the sales of McCarter Theatre Center, I can honestly say I am thrilled with the new website. The design is user friendly, for both New Jersey theaters and for the public.”
The website features information about current and upcoming productions at the 35 professional, non-profit theatres that are members of the Alliance, as well as key information about the Alliance, member theatres, and individual artist members. The site is a source for news, events, and jobs within the industry, and contains a comprehensive resource library for ADA accessibility compliance, which is part of the Cultural Access Network Project (CAN): a joint initiative of the Alliance and the NJ State Council on the Arts.
New to the website is NJGreenRoom, a service which enables organizations and individuals to post unwanted materials and items that may be of use to Alliance members. Theatres are often in need of fabric, construction materials, decorative items, furniture, machinery, tech items, and office equipment.
The biggest change to the site is the upgrade of NJArtsTix, which the Alliance sees as a valuable audience development tool for its member theatres, not only driving ticket sales, but also helping patrons discover new theatres. The Alliance has returned over $1 million to member theatres since the launch of NJArtsTix in 2003.
“We’re excited to have a new look, and to offer a smoother user experience for theatre patrons,” said John McEwen, Executive Director of the Alliance. “It was a year-long process, but the end result is a permanent and attractive home on the Internet to spotlight and brand our exceptional professional theatre community.”